Our Story
Founded on
principle.
And one very specific grievance.
principle.
And one very specific grievance.
Every great coffee shop has an origin story. Ours involves a wobbly table, a lukewarm latte, and an owner who was told to leave and never come back.
Latte Larry's was born when our founder visited a competing establishment across the street and experienced what can only be described as a systemic failure of hospitality. The coffee was tepid. The chairs wobbled. Nobody was using coasters. When these concerns were raised—politely, according to our founder; "like a lunatic," according to Mocha Joe—he was asked to leave.
Most people would have written a Yelp review. Larry opened a coffee shop. There was one problem: Mocha Joe had the beans. He was in possession of the beans, and he knew it, and he was smug about it. So Larry found his own beans. Better beans. Beans sourced with the singular motivation of proving another man's beans inferior. Same block. Better coffee. Better chairs. Coasters on every table. Coasters are non-negotiable. You respect the wood or you leave.
Within three months, the competing establishment experienced what we can only call a market correction. Then both establishments experienced what the fire department called "an electrical event." Both shops burned down. Same night. We wish Mocha Joe's well. We do. Jeff says we should say that, and Jeff is usually right about these things. Jeff is wrong about everything else, but he's right about this. The important thing is: we had the beans.
Most people would have written a Yelp review. Larry opened a coffee shop. There was one problem: Mocha Joe had the beans. He was in possession of the beans, and he knew it, and he was smug about it. So Larry found his own beans. Better beans. Beans sourced with the singular motivation of proving another man's beans inferior. Same block. Better coffee. Better chairs. Coasters on every table. Coasters are non-negotiable. You respect the wood or you leave.
Within three months, the competing establishment experienced what we can only call a market correction. Then both establishments experienced what the fire department called "an electrical event." Both shops burned down. Same night. We wish Mocha Joe's well. We do. Jeff says we should say that, and Jeff is usually right about these things. Jeff is wrong about everything else, but he's right about this. The important thing is: we had the beans.
"The best coffee comes from passion. Our passion just happens to be proving someone wrong." — Opening day speech. (We also serve scones. They're dry. That's on purpose. A dry scone is an honest scone. And at $1.10 a cup after the price war, our coffee was practically free. We won that too.)